who is
?
Day Owl is building the first completely circular bag brand.
Countless bags end up in the landfill, Day Owl Bags start there and never go back.
values
Recycle materials with New*.
*Day Owl products come from landfills, nothing is actually new.
Respect People and Planet. Ethically sourced material from the First Mile.
Reduce Waste with the Day Owl Recycling Kit. Keep bags out of landfills.
Reuse Objects with Secondhand. Give old bags a new life.
a growing community
after a Kickstarter campaign in 2020, Day Owl's community has grown exponentially due to its values and product
how can we create a more interactive community around the Day Owl brand ?
importance of community building within small brands
brands who build a strong community usually are made up of like minded members around a cause
if a brand interacts regularly with their community, their customers a more likely to purchase again or refer the brand to a friend
members can give useful advice and feedback about products to other community members or to designers within the brand
design strategy
Create a more streamlined user experience for both users and Day Owl employees for tracking bags and repairs.
Educate users about sustainable practices in an easily digestible and integrated manner.
Increase community engagement by creating a more personalized brand experience.
brand assets
Day Owl has a number of brand assets to pull from to help build a strong community base
initial ideation : screen mapping
mapping out what screens are needed for each interaction point from the consumer journey maps
initial ideation: the home screen
after lo-fi prototyping, a base design language was set for the rest of the project
validation
after high fidelity wireframing was completed, validation interviews were conducted for feedback
The Circle by
an all inclusive hub to learn more about your bag, stay in touch with fellow Day Owl lovers and have quick access to start repairs and recycling
onboarding
register your bag, learn about your bag's impact and choose the settings for your account
app tour
a tour through the widgets and app features
my bags "hub"
a hub for your bags, account notifications and impact points
repairs
a streamlined repair system
explore
a Day Owl Community.
see what other Day Owl owners are up to, as well as our factory workers and collectors at the First Mile
shop + earn
a personalized shopping experience
