take a step into the future
an interactive community around footwear
fashion's struggle to live transparently
the industry struggles with sustainability due to micro trends, supply chain complications and profitability. To put it bluntly, a lot of companies value profit over their impact on the planet.
one step forward, two steps back : the footwear industry
although the footwear industry doesn't receive as much bad publicity as fast fashion giants such as Shein or H&M, they are one of sustainability's biggest enemies.
design strategy
an interactive circular design system
a look at the market
what companies are already utilizing "circular communities"
the future look of sustainable footwear
looking at aesthetic opportunity areas within sustainable footwear
Nike Space Hippie
Cariuma OCA
Allbirds Tree Dasher
Giesswein Runner
Opportunity
Simple lifestyle shoe
Minimal design and color variation
Moves away from minimal sustainable look
Create a sustainable shoe that that fits with today's footwear trends
More maximist design, but consumer can tell it is sustainable
early ideation
looking at aesthetic opportunity areas within sustainable footwear
refined concepts
after initial ideation and receiving feedback, three concepts were chosen
01. Lifestyle Boot
02. Runner
03. Utility "Boot"
story boarding
exploring how to incorporate a community aspect into each concept
validation : user interviews
interviews with various potential consumers helped gain insights to which final concept to pursue
validation insights
key moments and insights from potential user interviews
validation insights vs design strategy
comparing validation insights to the initial design strategy
final direction : utility boot
using insights from user interviews and initial design strategy to determine the final direction
a durable, multi-use design with easily replaceable parts
detail refinement
small tweaks to the chosen design based on feedback
final design direction
concept refinement to create the most versatile design
technical details
construction and material details for manufacturing
color exploration
color story exploration using research from WGSN
every shoe has a story :
introducing HALO
colorways
four colors are available, each color option can be dyed naturally.
using an integrated QR to track each shoe from point of purchase to end of life
Scan QR on shoe to register.
Learn about your shoe's lifecycle, materiality and become part of the Halo community.
Wear shoe. Share moments with community, ask questions and learn new things.
Return to store for repairs or for a new pair.
halo app preview
preview of app features
Visit the Community page.
See what's going on in the Halo community. View articles on sustainability, secondhand, culture and design or ask questions about how others are repairing and wearing their Halos.
Learn more about your shoe and its past users. See how many lifecycles it has been through, where it has traveled and how many miles it has traveled it real time.
Start a Repair
Start a repair within the app. No need to go in to the store to begin the repair process. Choose which pair of Halos, answer a quick set of questions and your repair will be underway.
to see a full exploration of this UI please visit my Day Owl project or click here
