co-op project
this project was completed during my co-op at Day Owl in collaboration with full time designers, James Gall and Danny Chambers
travel : no matter what
there has been an increase in travel due to the lifting of travel restrictions in many international hubs
design strategy
key product differentiators
not too much organization, but not too little
complying with TSA regulations gives the user more options for use
a multipurpose bag with all the function needed for a weekend getaway
current product line
looking at the current product line to find an opportunity area
a look at the market
looking at key competitors on the market to find an opportunity area
competitor feature analysis
after identifying competitors, bag reviews were watched to find defining characteristics of each bag
the packing list
the most packed items for short term travel, curated to help design organization and determine the most functional shape
initial ideation : silhouette exploration
an exploration of the overall bag silhouette, taking design queues from past products
silhouette refinement
choosing 3 concepts to more closely compare them
after choosing a silhouette, i began exploring interior organization and other features to finalize the design
removable strap exploration
strap attached on one side, with a Fidlock connection when in use.
strap stowed in front pocket when not in use
concept 2
concept 3
concept 1
strap is made from detaching opposite sides of the handles and connecting with a Fidlock connector
strap is a separate part, attached to bag with hidden Fidlock connectors.
strap stowed in hidden front pocket when not in use
final design
after design reviews with the team, this design was landed on
carry modes
